I’ve been running a regular social media training event for some time now and have gradually built up a fairly comprehensive knowledge asset at the Social Media Toolkit Wiki that I use as the foundation for the training. Given the general thirst for information on social media policies and guidelines, I thought I’d collate a few of the more popular links here. I hope this is useful to anyone who is in the process of developing policies or guidelines, or indeed, for anyone interested in Social Media. If anyone knows of other useful links, please let me know and I’ll add them to this list.

Employee Guidelines

• Civil Service guidance on participation online
• New Zealand Government – Guide to Online particpation
• Carl Haggerty’s Social media and online participation guidelines
• Intel’s Social Media Guidelines
• IBM’s Social Computing Guidelines
• Social media explorer – Employee Policies for Social Media Participation
• Scout blogging -  Corporate Guidelines for Using Blogs and Forums
• Sun Microsystems Communities: Sun’s Guidelines on Public Discourse
• BBC personal use of Social Networking and other third party website
• CIPR Social Media Guidelines
• Draft guidance for New Zealand State servants using social media
• Gartner Public Web Participation Guidelines
• Greteman Group (Marketing Agency)
• CISCO Internet Postings Policy
• HP Code of Conduct
• Harvard Law School – Terms & Policy
• US Navy “Web 2.0″  Utilizing New Web Tools
• CIPR Chartered Institute of Public Relations Social Media Guidelines
• US Air Force Social Media Policy (includes flow chart)
• Porter Novelli
• Government Policy
• Dow Jones Social Media Interaction Policy
• Harvard Law School Blogs Terms of Use
• Sun Guidelines on Public Discourse
• Dellâ’s Online Communication Policy
• United States Airforce “new media and the airforce”
• Telstras 3 r’s of social media engagement

Blogging guidelines

• Councillor’s Guide to Blogging (SiS)
• BBC staff blog guidelines
• USA.gov “Government and Social Media” advice on blogging
• BlogCouncil – Disclosure Policy
• Opera Employee Blogging Policies
• Electronic Frontier Foundation How to Blog Safely about Work
• Canadian Broadcasting Corporation blogging rules
• Opera Blogging Policy
• Sun Blogging Guidelines (pdf)
• GM Motors Blogging Policies
• Media companies: For Journalists entering into public debate
• IOC Olympic Athletes Blogging Policy
• Yahoo’s Personal Blog Guidelines for staff

Twitter Guidelines

• Learning Pool’s Twitter Guide
• The ultimate list of Twitter tools

General Guidelines

• Using Social Media: A Guide for Councillors
• A Councillor’s Guide to Social Media
• Liz at LGEO Research
• Carl Haggerty’s notepad
• Web 2.0 in Local Government- Steve Dale
• Laurel Papworth
• 123 social media
• Govloop
• Christyweb
• Mashables 10 must haves for your social media policy
• Stap isi -  where to post local government online guidelines
• Step two designs – Moderating internal discussion forums, blogs and other social media
• IBM Social Computing Guidelines
• The Guide to on-line participation (NZ Gov)
• Ten things you should cover in your Social Networking Policy
• Social Media Policies and Guidelines Database
• Social Media Guide for Public Involvement (Orange County USA)
• Local by Social: How developments in social media might affect, and be used in, the work of local government.

The following abstract is from “Social Networking Literacy Competencies for Librarians: Exploring Considerations and Engaging Participation”, Contributed Paper, ACRL 14th National Conference, Pushing the Edge: Explore, Engage, Extend, 14th March 2009 by Joe Murphy and Heather Moulaison.

I thought it worth replicating and promoting here since it provides a consolidated perspective on some core competencies for social networking applicable to Librarians (the original intended audience) , and also Community of Practice facilitators/moderators or community managers who’s skill-set should embrace many aspects of the traditional Librarian role. The bracketed inserts are my own.

The following competencies are a suggested set of skills that librarians (and community managers) should possess as social networking literate information professionals capable of implementing library services and utilising information within social networking sites. These include skills for interacting with patrons within the sites, understanding and articulating the nature of social networking sites and their potential roles related to library services, creating presences and content, evaluating and applying information, and having the ability to assist patrons with gaining and applying these skills. Librarians (and community managers) possessing these skills are capable of efficiently and effectively navigating online social networking sites and applying their expertise to services with and within this now central realm for interacting with information.

Understanding and Articulating Social Networking Sites and Their Roles

The social networking literate librarian (and community manager) is capable of articulating the nature and roles of online social networking sites and their importance in scholarly research and communication, and the information cycle. Librarians (and community managers) should be familiar with a diversity of social networking sites and social media including those most relevant to their patrons. Librarians (and community managers) also need to be able to articulate the importance of online social networking sites and their applications for libraries to peers, administrators, and patrons.

Creating Content

The social networking literate librarian (and community manager) is capable of creating, contributing, and revising content in various formats including images, text, audio, video, links, and more within and beyond the presence of their library in a variety of social networking sites with various tools. This extends to creating the library presence including pages, groups, profiles, and applications.

Evaluating Information

The social networking literate librarian (and community manager) is capable of critically evaluating information encountered in social networking sites on the basis of authority, currency, and bias etc. Librarians (and community managers) also need to be able to assist patrons in gaining and applying these skills to evaluate information they encounter in various online social networks.

Applying Information Ethically and Legally

The social networking literate librarian (and community manager) applies information in social networking sites ethically and legally. They respect copyright and intellectual property of information encountered and applied in social networking sites, and conscious of the unique cultural norms. This includes applying information found in social networking sites to other media and applying information to projects within social networking sites.

Searching and Navigating

The social networking literate librarian (and community manager) knows how to effectively search and browse various online social networks for known and unknown contacts, and for information and resources in a variety of formats. This includes understanding the search tools available within the sites, knowledge of using outside search engines to search the sites, and an understanding of what information and fields are searchable. Skills for navigating and browsing within the sites and between a variety of individual networks and outside websites is also important.

Interacting

The social networking literate librarian (and community manager) is familiar with the diverse methods of communicating with social networking sites and is aware of and able to apply the unique cultural norms and expectations of each communication method. All social networking sites allow for varying degrees of interactivity that can serve as avenues for connecting with patrons.

Communication channels include messaging within the sites, posts on profile walls, comments on status updates, notes, pictures, posted items and blogs, and the sites’ various synchronous chat features.

Also important are the skills for interacting over the various mobile communication channels popular with some social networking sites. Librarians (and community managers) should posses the skills for interacting with patrons in these sites via smart phone applications, mobile webpages, email, software and third party clients, and text message.

Teaching

The social networking literate librarian (and community manager) is capable of teaching these skills to library patrons and peers. This includes guiding and training patrons through targeted aspects of social networking sites that arise in their use as resources and tools, teaching about the use of social networking sites for scholarly purposes, and teaching faculty and instructors about the role of social networking sites and considerations for issues affecting their students’ work.

Providing Services

The social networking literate librarian (and community manager) utilises a variety of online social networking sites to provide quality library services. They evaluate social network sites and choose which are most appropriate to establish a library presence in. They are capable of building and managing the library’s presence in the form of profiles or applications, developing work flows for services, marketing services, weeding spam, understanding and working with privacy levels, assessing the library’s presence and services, leveraging tagging and favouriting, understanding and engaging vendor and other third party applications, and being aware of relevant security topics. It is important that librarians are familiar with the steps and etiquette for initiating and responding to friend requests in building networks.

Flexibility

Flexibility is the defining skill for librarians (and community managers) engaging people and information through social networking sites. Librarians (and community managers) must be able to apply the above skills to unique and novel social networking sites as they emerge and evolve. Familiarity with each of the above skills in multiple social networking sites will help librarians (and community managers) be flexible in applying these skills to future sites and services.

The most important, and possibly hardest to develop, skill is the ability to look ahead, visualise, create, and manage robust library (and community) services in full consideration of and within social networking sites. This takes vision, creativity, and a constant thumb on the pulse of the social web, its users, and their behaviours.

I came across this potentially useful compilation of the 100 most popular sites mashing up and remixing Twitter, as measured by the number of bookmarks at Del.icio.us. Thanks to the Museum of Modern Betas Labs for this list.

• twitter (13092)

1. twittervision (4194 overall)
2. twitterfeed (3557 overall)
3. twhirl (3149 overall)
4. twistori (2589 overall)
5. tweetscan (2567 overall)
6. twitter-search (2198 overall)
7. tweetdeck (1977 overall)
8. twitpic (1967 overall)
9. hellotxt (1895 overall)
10. twitterrific (1692 overall)
11. twitterholic (1421 overall)
12. tweetstats (1356 overall)
13. quotably (1337 overall)
14. twellow (1265 overall)
15. twitscoop (1261 overall)
16. twitturly (1253 overall)
17. twitterlocal (1249 overall)
18. twubble (1192 overall)
19. twittearth (1155 overall)
20. monitter (1142 overall)
21. grouptweet (1133 overall)
22. twitter-grader (1115 overall)
23. twitbin (1082 overall)
24. hashtags (1073 overall)
25. tweetburner (1066 overall)
26. terraminds-twitter-search (969 overall)
27. tweetvolume (907 overall)
28. twittercounter (890 overall)
29. twist (880 overall)
30. twitthis (861 overall)
31. qwitter (849 overall)
32. tweetlater (815 overall)
33. twitter-karma (786 overall)
34. xpenser (777 overall)
35. twemes (772 overall)
36. twittermail (767 overall)
37. twitdir (763 overall)
38. tweetbeep (755 overall)
39. twitxr (751 overall)
40. twitterfox (745 overall)
41. friendorfollow (696 overall)
42. hahlo (664 overall)
43. botanicalls-twitter-diy (632 overall)
44. tweetmeme (631 overall)
45. tweetwheel (618 overall)
46. twittersnooze (602 overall)
47. snitter (593 overall)
48. twittercal (583 overall)
49. remember-the-milk-for-twitter (577 overall)
50. twuffer (566 overall)
51. strawpollnow (555 overall)
52. twitterpatterns (552 overall)
53. twinfluence (552 overall)
54. twitterfone (538 overall)
55. tweetr (517 overall)
56. election.twitter (508 overall)
57. whoshouldifollow (496 overall)
58. tweetclouds (493 overall)
59. pockettweets (490 overall)
60. favrd (490 overall)
61. twitterverse (467 overall)
62. twittermap (456 overall)
63. twitterposter (452 overall)
64. twistory (448 overall)
65. peoplebrowsr (442 overall)
66. cursebird (441 overall)
67. loudtwitter (421 overall)
68. mrtweet (418 overall)
69. colorwar2008 (408 overall)
70. twitteroo (405 overall)
71. twitter100 (403 overall)
72. spaz (399 overall)
73. tweetag (389 overall)
74. twitbacks (387 overall)
75. twilert (383 overall)
76. fuelfrog (383 overall)
77. twitter-blocks (380 overall)
78. tweetake (378 overall)
79. tweeterboard (376 overall)
80. be-a-magpie (369 overall)
81. twerpscan (367 overall)
82. twittergram (366 overall)
83. matt (365 overall)
84. twitternotes (359 overall)
85. twitter-friends-network-browser (359 overall)
86. twitlinks (359 overall)
87. tweetrush (355 overall)
88. twitterblacklist (350 overall)
89. twitku (348 overall)
90. foodfeed (330 overall)
91. tweetgrid (325 overall)
92. mytweeple (321 overall)
93. twitter-charts (316 overall)
94. spy (314 overall)
95. trackthis (313 overall)
96. twittersearch (308 overall)
97. politweets (306 overall)
98. tweet-cube (301 overall)
99. phweet (301 overall)
100. tweetwasters (297 overall)

Further reading:

• Twitter Blog
• Twitter Fan Wiki
• twtooltrack