What I like most about using social networking tools this way is how serendipitous it can be. Sure, I can ask questions or search for knowledge on a subject I know I want to learn about, but more often, it seems, I learn things I didn’t know I needed to learn. This happens when people in my network share what they are learning or thinking about or reading or writing about. That, for me, is where the real learning potential of social networking tools kicks in. I don’t think you can reproduce that quality with formal learning tools, because it is so ephemeral and unplanned.

Here are some other good points made in the conversation:

• “I learn far more about what’s news and relevant to my work from my ‘network of trust and interest’ than I do from common denominator mass media.”
• “Between spontaneous learning and network-of-trust filtering, you get a new level of just-in-time (JIT) learning: ‘before I knew I needed it’ learning.”
• “Not everyone is going to succeed using social learning.  Many of those that can already use it.  Some of the rest just need permission.  But if you aren’t really interested in your work, if you don’t think it is cool, how much is unstructured, social learning going to work for you. “

Someone also made this point: “There seems to be a tension … among the openness of informal learning, risk management and message control.” I think that tension is always there when there is also fear over loss of control. I have found, though, that in successful learning networks, people tend to police themselves. The organization must let go and trust its people, or people just won’t use the network sanctioned by the organization. If they are really passionate about learning and connecting with peers, they will find ways to do so outside of the organization’s control and without the organization’s blessing. So why not extend that trust and see what happens? The organization can only benefit from engaged employees actively learning about their fields.

Five years ago Lee LeFever was an online community manager for a B2B healthcare company called Solucient. Today, his voice has been heard by millions of people around the world, making strange new applications feel easy to use and offering some of the clearest explanations of how the Internet is changing.

LeFever is the founder of Common Craft and his story is an inspiring one.

He’s gone from social media consulting to co-producing the wildly popular “…In Plain English” video series. Common Craft’s videos have been translated into scores of other languages and landed the company big jobs making custom videos for companies like Google, LinkedIn and MeetUp. Now Lee and his wife Sachi LeFever are making another major work transition. They’ve stopped producing custom videos for clients and have found an interesting new business model.

What is Common Craft going to do instead of making themselves available for hire making custom videos? Lee says that for the past year they’ve been getting requests three or four times a week for permission to re-use their Plain English videos. The solution they decided on was licensing them for corporate and eductional use.

Common Craft now sells licenses for high-quality, downloadable versions of their explanatory videos. All of their time working is now spent building out the library. Videos are licensed for under $20 for individual use and $350 for site-wide use, like on a company intranet. Commercial licensing, for use on public commercial websites, is the next option the company will be offering.

Of course the video content is available free to anyone online, but Common Craft says that many companies feel far more comfortable paying for official permission to use high quality, unbranded versions. There’s certainly no DRM involved. “People want to do the right thing if they know the rules,” Lee LeFever says. “Our challenge is to educate people about how we expect our videos to be used. We’re lucky to have fans that feel good about supporting us with their purchases. Given limited resources, we would rather spend time educating people on the right thing to do than trying to make the wrong things impossible.”